Connecticut, U. of - Institutional Primary Mark (Navy background): 2013-present

UConn Visual Identity Program Works to Eliminate Name Confusion

11/5/15 Library Developments By Zhelun Lang UConn's 3D printers in the Level 1 of Library.

11/5/15 Library Developments By Zhelun Lang
UConn’s 3D printers in the Level 1 of Library.

From DailyCampus.com:

The University of Connecticut’s visual identity program has been working to promote and distinguish the proper use of the university’s brand and wordmark in order to achieve consistency in visual identity since April 2013.

In writing, UConn is used as the abbreviation for the University of Connecticut. UCONN, in all capital letters, is reserved for the logo treatment and is called a wordmark, according to university spokesperson, Stephanie Reitz.

The specialized use of each format of the word, however, continues to be confused among some media and even staff at the university.

Read more: UConn Visual Identity Program Works to Eliminate Name Confusion

 

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