Has there ever been something you’ve been dying to say, but the right moment hasn’t come along? Well, here goes.
“Stop the press!”
Rarely has there been a better time to shout—albeit virtually—these irresistible words. Because there is news, and it comes from the world authority on color for printing: Pantone. As these photographs by James Chororos vividly suggest, Pantone has been hard at work on a new guide for designers and printers. It’s an expansion of the company’s spot-color palette, offering a printed representation you can compare side-by-side with an existing product, making it faster, easier, and cheaper for designers to communicate their desired colors.